Our Story

FROM
BROOKLYN
TO EVERYWHERE.

A family legacy. A college friendship. A restaurant that changed the block — and a sauce that outlasted it all.

Where It Started
IT'S IN THE
BLOOD.
"My family had a restaurant in Clinton Hill for over 40 years."

Before SpudzNYC, there was a family table. My family ran a restaurant in Clinton Hill for over 40 years — a neighborhood institution. I grew up watching food do what nothing else could: pull people in, slow them down, bring them together.

I spent 7 years in marketing before I ever touched a restaurant fryer. But I always knew I wanted to build something of my own — something rooted in community the way my family's place was. Not just a business. A gathering point.

When the idea for Spudz came together, I brought it to TJ — my college roommate, my partner, my co-conspirator. Two guys who believed that Brooklyn needed a spot that felt like home. So we built one.

The Timeline
HOW WE
GOT HERE.
2019
SpudzNY Opens Its Doors

We launched SpudzNY in Brooklyn — a restaurant built on bold flavors, community energy, and the belief that food should bring people together. From day one, the sauces were the thing people kept coming back for.

2020–
The Sauce Takes Over

Something interesting started happening. Customers would come in — not for the food — just to buy containers of sauce. They'd stock up. They'd bring friends. The sauce was becoming the story.

2024
The Restaurant Closes. The Brand Begins.

SpudzNY closed its doors in 2024. It was a hard moment — but the flavors we'd built were too good to let go. We took the two sauces our customers loved most, bottled them properly, and launched SpudzNYC. Same soul. Bigger reach.

Now
Brooklyn to Everywhere

SpudzNYC is on shelves across New York City, stocked in 11+ retail partners, covered by NY1, and featured at the Complex Food Festival. We're just getting started. The goal has always been the same: bring people together over food.

The Pivot
WHEN CUSTOMERS BUY THE SAUCE
AND SKIP THE FOOD —
YOU BOTTLE THE SAUCE.

That's not a business decision. That's the market telling you something. We listened.

40K+
Instagram followers
100K+
Video views
11+
Retail partners
2
Iconic sauces
What We're Building
FOOD THAT
BRINGS PEOPLE
TOGETHER.

We're proud of where we come from. Clinton Hill. Brooklyn. A family that fed a neighborhood for four decades. Now it's our turn — and we're just getting warmed up.

Shop the Sauces
What We Stand For
THE SPUDZ
CODE.
01
Community First

We didn't build this brand in a lab. We built it in a Brooklyn kitchen, for the people on our block. Every bottle we sell is an extension of that original intention.

02
Real Flavor

No shortcuts. No artificial gimmicks. Brooklyn Blaze and JerkXBBQ are recipes built over years of service — tested on real tables by real people.

03
Roots & Range

We love where we come from. Brooklyn is in our DNA. But the goal has always been bigger — from Brooklyn to everywhere. These flavors belong on tables worldwide.

TASTE THE
STORY.

Brooklyn Blaze. JerkXBBQ. Two sauces. One origin. Ships nationwide.

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